An Open Letter to Lululemon
|August 9, 2013||Posted by Sarah under Fitness, Gear, Inspiration & Reflection, Lifestyle|
Oh hey there Lululemon…
To be honest, I’ve never bought any of your clothing because I have always heard how expensive they are, but I have admired them on others. Cute tops with unique designs, super flattering cropped pants, jackets with thumb holes…I seriously LOVE thumb holes! I always said that if I could justify spending the money, I would have an entire Lululemon wardrobe.
But it wasn’t until I entered your store in West Hartford, CT a few weeks ago that I realized I wouldn’t be able to have a Lululemon wardrobe even if I was a millionaire. I was actually ready to spend some of that hard earned cash on some fancy workout clothes (because I deserve it, damn it!) but was stopped in my tracks upon looking at the first rack of tanks. The largest size available was a 12 and for many items the 10s and 12s weren’t even available. Same situation for all of those nice cropped pants…well hopefully the ones that aren’t see-through. So sadly I walked out of the store empty handed and a little peeved. Why couldn’t my big thighs and 38D sized chest enjoy some of your cute clothes?
Then I saw this article on Huffington Post about the conscious decision to shun plus-sized shoppers and was further saddened by your lack of support for the ENTIRE fitness community. Your vision is “to elevate the world from mediocrity to greatness” but judging by your sizes you must be thin to do this. I’m active, I run, I do yoga, I lift heavy things, but apparently that’s not just good enough to wear your clothes. I’m not plus-sized, but I’m not thin enough to wear your clothes either. I’m a size 12-14 and have some giant quads from my years of horseback riding. They are now getting even bigger from running and my current routine of heavy squatting, things I am DAMN proud of. Wouldn’t an athletic company like yours embrace that?
In a world where we are trying to encourage more people to be healthy and active, this is discouraging. What exactly is the message you are trying to convey to athletes out there who are working their butts off, but just might have a different body composition than the super lean yogi who practices for 20 hours a week? Did you know the average dress size in this country is a 14? Where does the average woman fit in?
Personally, I rather be strong and have the muscles to show for it rather than shed the pounds to wear your clothes no matter how many cute jackets with thumb holes you make. I just wish there was a way for us “big but not so big girls” to not feel shunned when we walk in your store because we are NOT mediocre, we are GREAT. Thankfully there are many other companies that are welcoming and support ALL athletes.