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An Open Letter to Lululemon

Oh hey there Lululemon…

To be honest, I’ve never bought any of your clothing because I have always heard how expensive they are, but I have admired them on others.  Cute tops with unique designs, super flattering cropped pants, jackets with thumb holes…I seriously LOVE thumb holes!  I always said that if I could justify spending the money, I would have an entire Lululemon wardrobe.  

But it wasn’t until I entered your store in West Hartford, CT a few weeks ago that I realized I wouldn’t be able to have a Lululemon wardrobe even if I was a millionaire.  I was actually ready to spend some of that hard earned cash on some fancy workout clothes (because I deserve it, damn it!) but was stopped in my tracks upon looking at the first rack of tanks.  The largest size available was a 12 and for many items the 10s and 12s weren’t even available.  Same situation for all of those nice cropped pants…well hopefully the ones that aren’t see-through.  So sadly I walked out of the store empty handed and a little peeved.  Why couldn’t my big thighs and 38D sized chest enjoy some of your cute clothes?  

Then I saw this article on Huffington Post about the conscious decision to shun plus-sized shoppers and was further saddened by your lack of support for the ENTIRE fitness community.  Your vision is “to elevate the world from mediocrity to greatness” but judging by your sizes you must be thin to do this.  I’m active, I run, I do yoga, I lift heavy things,  but apparently that’s not just good enough to wear your clothes.  I’m not plus-sized, but I’m not thin enough to wear your clothes either.  I’m a size 12-14 and have some giant quads from my years of horseback riding.  They are now getting even bigger from running and my current routine of heavy squatting, things I am DAMN proud of.   Wouldn’t an athletic company like yours embrace that?

In a world where we are trying to encourage more people to be healthy and active, this is discouraging.  What exactly is the message you are trying to convey to athletes out there who are working their butts off, but just might have a different body composition than the super lean yogi who practices for 20 hours a week?  Did you know the average dress size in this country is a 14?  Where does the average woman fit in?  

Personally, I rather be strong and have the muscles to show for it rather than shed the pounds to wear your clothes no matter how many cute jackets with thumb holes you make.  I just wish there was a way for us “big but not so big girls” to not feel shunned when we walk in your store because we are NOT mediocre, we are GREAT.  Thankfully there are many other companies that are welcoming and support ALL athletes.

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37 Responses to An Open Letter to Lululemon

  1. Good for you to express your opinions so honestly. I hope you sent this in a written letter to the company, too.

  2. I guess their brand, their decision. A sad decision but theirs to make. Just like you can take your hard earned dollars and support another brand.

  3. Good for you lady. I agree with Elle. Send/tweet/facebook this letter.
    Estelle recently posted…Instax Gratification at Walt Disney WorldMy Profile

  4. Thank you for bringing this issue to light. Fit and strong doesn’t come in one size (or size 0 to 12, for that matter. As Elle pointed out, I hope you sent this message to the company.
    Jojo @ RunFastEatLots recently posted…Tutorial: How to Make SushiMy Profile

  5. I too feel very strongly about this subject ! But, we vote with our $$$ I can say that if they do not want to support women of my “size” than I do not want to support their company… Their loss 🙂

  6. Very well said. I’ve purchased things from Lululemon in the past, but mostly via their website. I always felt like I was being judged when the few times I shopped in store. And while size-wise I may fit into Lulu’s clothes, I’d rather give my money to brands that are more inclusive.
    Maureen recently posted…Sound of SilenceMy Profile

  7. Standing and applauding!
    Michelle @ Running with Attitude recently posted…Friday RamblingsMy Profile

  8. Great post!

    T.
    Tenecia recently posted…How It All Went Down – Part 1My Profile

  9. Good for you for expressing your feelings and frustrations!
    Sheryl recently posted…Never Say Never: What I Learned From My High School Reunion.My Profile

  10. Awesome! I had no idea. I will be supporting YOU!
    AmyC recently posted…#GoalGetter2013 July UpdateMy Profile

  11. I applaud what you’ve said here. I visited my first Lululemon store back in December and walked out with a headband because it’s the only think that fit me. I guess I’m so used to pricey brands (Ralph Lauren, etc.) not going above a size 14, that I didn’t blink when I saw nothing above a size 12. If it makes you feel any better, I have been told their sizes run big. But I know I won’t be shopping there any time soon. And for the record, I found some great clothes at the UnderArmour outlet near me. Way cheaper and they embrace larger sizes! 🙂

  12. Hey, I’m a size 18, and I do yoga, bike, walk, etc. It’s time to lay to rest the bogus and prejudiced assumption that thin=healthy and not thin=unhealthy. Size does not confer health!!

    Lululemon, like AF, expresses body phobia through it’s sad, overpriced brand, selling the myth that the only correct body morphology is thin. It’s promoting a form of bias, and it needs to stop.

  13. Well said!!!

  14. *slow clap* I love this!! Why are women striving to wear something that shuns other women!? where is our solidarity! Thanks for taking a stand!
    Jenny recently posted…The Corner Restaurant in Milford!My Profile

  15. Sarah, thank you for posting this. Women are seriously under enough pressure to conform to our whole “thin=beauty/health” culture without stupidity like this. And, really, the whole idea that Lululemon determines any woman as not being worthy enough to wear their clothing is disgusting. Thanks for speaking out about it.

  16. LOVE love this. I’ve never bought anything from them, mostly because I cannot afford their prices but I probably REALLY won’t now. Big doesn’t mean we’re not athletic and fit!
    Kristen @ The Smith Summary recently posted…Dumbo Double Dare Training: Week 15My Profile

  17. Great post! I agree. I was just on their web page earlier and while I would fit into their clothes (admittedly on the larger end), I can not justify their prices. $98 for yoga pants?! It’s very discouraging to those jumping into a fitness/weight loss program to find that they are shunned.

    I’ve ridden horses for most of my life and like you, I have massive quads. (my calves are no joke, either. I just recently had to shell out a zillion dollars for custom dress boots.) Even if I lost 30lbs, I will never have cute tiny legs.

    These days I just tell myself that even though there are lots of girls thinner than me, many of them can’t run a mile. And I can run 26.2.

    • Thank you so much!
      Yes, $98 for yoga pants is totally ridiculous and that is what kept me away from the company prior to knowing about the size issue.
      I’m so with you…I will never have small legs, but the ones I do have have taken me pretty far! 🙂

  18. Ack! I live under a rock and didn’t know about their view on plus size shoppers. I too, am a big girl, but my lulu’s, unfortunately, are my favorite pair of workout pants. Their size 12 would most definitely fit you. I, however, will not be purchasing workout gear from them in the future, not that I know how they feel. Boo.

    • They might fit me, but the way I felt in the store made me not even want to try them on. But hey if they work for you, keep rockin those pants girl!

      • I have actually never been in a store, the pants were a gift, but I don’t want anymore, even if they are my faves!

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